What Shouldn’t You Say To Motivated Wholesale Cold Calling Seller Leads
While certain business has their in-house cold-calling agents to go on with generating leads, smart real estate business owners opt for outsourcing this task to wholesale cold calling agents. Why? Well, it’s because connecting with motivated leads is only half a win.
Since finding hot leads is a daunting task, once you land a motivated lead, make sure to handle them so that they don’t turn cold carefully. And the key to that is effective communication. The tone must be persuasive and empathetic at the same time. It shouldn’t sound like a forceful sales pitch. In this guide, we’ve listed the top things that a wholesale cold-calling agent should avoid saying while trying to convert a lead.
How To Optimize Your Interaction With The Seller Leads?
Are you new to the wholesale cold calling industry? If so, you are more likely to be nervous. Undoubtedly, the experience will teach you the best, but it’s not worth it to lose potential leads to experience.
Following the tips listed that you can leverage while speaking with the leads to optimize your conversation to secure a contract with the seller lead.
1. Don’t make the seller emotional
You never know what’s the reason behind the seller wanting to sell their property. Most of the time, the motivated seller’s willingness to sell the property stems from their inability to maintain it. This may arise due to a lot of reasons, such as the owner’s job loss, divorce, or death. So you see, then you might not want to sell the property but need to.
It’s very obvious that motivated sellers are emotionally attached to a property, which stops them from closing a deal at the back of their minds. The sellers often look out for the best offers made to sell the property ASAP! It might be their only asset. So, when you strike up a conversation with the motivated leads, refrain from using words such as “home.” It might strike a cord and remind them of the emotions they’re for the property. Instead, use words like “unit” or “property” that are inclined more toward the transactional conversation.
2. Remove filler words
Filler words usually find their way into professional conversations. Even though we know that it’s not ideal to use “um” or “like” in a professional setting, it still slips our minds. The problem is that these words are meaningless and don’t enhance any conversation. Using filler words during a wholesale cold calling might come across to the seller that you’re underconfident. They’ll start questioning your credibility and will struggle with trusting you. To avoid this, prepare yourself to the fullest. Conduct in-depth research about the seller and his property and note down points that you can raise during your conversation to seal the deal.
3. Prevent using demanding language
Don’t be too aggressive while trying to persuade the seller to close the deal. Ease it out for them. Always be up for listening to the needs & wants of the seller. Keeping an open mind and being respectful to them will help build rapport. Avoid being overbearing and pushy.
Your conversation shouldn’t start with a request but an offer. This methodology will allow the hot seller leads to putting forward their circumstance so you better understand their expectations from the transaction. Upon analyzing seller goals, you can present a solution that’s mutually beneficial for the parties involved. If you struggle with arriving at a price with the seller, present terms that work for the seller while sticking to your original pricing.
4. Industry-specific terms intimidate sellers
When you find the motivated seller leads hesitant to let go of the property, the worst thing you can do is use industry-specific terms and scare them away. It will only make them feel like you’re hurrying them into making a life-altering decision that they aren’t prepared to handle mentally. Terms such as “contracts” will stir doubt in their minds and make them feel pressured.
The wholesale cold calling will reap better benefits when you use a warm and engaging tone instead of being dominant. Creating a comfortable environment for them will ensure that they feel that the decision is still in their hands.
Conclusion
If you want to extend your list of prospects, hire professional wholesale cold calling agents to get the job done for you. Apart from saving a considerable amount of time, you’ll also be transferring the task to much more capable people. Even if you’re taking things into your hands, make sure to avoid saying the things listed above, and you’ll have a deal pretty soon.
Nomadux.com is your one-stop solution for outsourcing wholesale cold calling to real estate sellers for lead generation. We provide both inbound as well as outbound calling services on behalf of companies who’ve hired us. Our team comprises specialized individuals who were onboarded after thorough examination and training. So far, our representatives have helped expand multiple businesses across different industries. If you wish to know more about us, reach out to us at info@nomadux.com or call us (516) 570-9141.
