How to cold call effectively & close sales

When done correctly, outbound cold calling is still an effective sales strategy to generate new business within your industry. Calling potential clients with a poorly structured script can be outdated and even a waste of time.

However, by following a more ‘human approach’ and applying the correct telephone sales techniques, you can increase the rates of turning cold leads into warm sales opportunities.

This guide will help you learn how to cold call successfully, so let’s start below.

What is the clear process of cold-calling your sales leads?

1. Get Your Client’s Attention

You have less than 12 seconds to leave an impact on your sales prospect over the call, so make every second count while calling. When opening the call, leading cold callers always take control; the reason is to guide the sales prospect and find more time to explain the reason behind the call.

You have a short time frame, so keep your opening call statement crisp, simple, and clear. Use your client’s first name in a friendly and welcoming tone. Your communication skills and attitude will always bleed through the phone, so focus on making the right impression.

2. Communicate the reason behind your call

You need to avoid asking closed-ended questions such as-.

• Hi, Ms. Nancy. Is this a good time to call?
• Hi Ms Nancy, how are you today?
• Hi Ms. Nancy, isn’t the weather great today?

Opening the call with an open-ended question may trigger the client’s objections. Reduce this chance by explaining the exact reason for your call. Effective telephone communication comes through a clear message and delivering it with the same clarity.

Make it happen and move on to the next step. If your cold call is not of interest at this point, at least you have allowed the prospect to listen to how you can help their company.

3. Avoid Information Overload

Many sales employees make this mistake even today. When following the best cold calling strategies, the salesperson will likely become desperate for the sale and begin to rant on with no dialogue structure. Don’t make this mistake as it simply takes away the impact of their call.

In outbound cold calling, less is more. It allows your sales prospect to interact and engage in a human conversation. Remember that sticking to a script can only get you so far.

When making cold calls, have a clear and strong reason for calling. This is because the chances of someone putting the phone down are higher if they have no use or need for your product or service.

4. Make Relevant Cold Calls

Why is a generic marketing strategy most likely to fail? Because it doesn’t speak to their target audience or demographic. Ensure you have researched your target market and the kind of businesses you are calling.

Now, how do you make your sales call relevant? Personalizing your sales pitch to that industry will mean you speak their language, and they will understand you. Decision-makers will be more interested in listening to what you can offer them. Dialing calls with a relevant sales pitch will help you with the following things-

• build a good client rapport.
• Increase the chances of making an appointment.
• Make a direct sale over the call.

5. Identify Customer’s Buying Triggers

It is a secret technique many professional telemarketers use when learning to cold call successfully. So, how do you influence your customer base? Your power is within the key benefits of your product or service. To influence your customer, you must;

• understand where their business needs help
• ask questions to extract necessary information
• use the information on businesses you cold call

Once you know your customers’ buying trigger, you can use it as a selling point. Again, businesses in the same industry will likely experience the same challenges. Focus on selling more effectively over the phone.

6. Always Be Closing

You’d be surprised how often clients receive a cold call, and the telemarketer explains what they offer. Following a conversation, they fail to ask for business or a meeting.

A simple line, “Can I spend 15 minutes with you this week or week to discuss further?” After this, allow the client to answer your question.

People buy from those they trust, and it’s difficult to build trust with people over a call. Therefore, focus your energy on fixing an appointment. Face-to-face selling comes with many more advantages.

The bottom line

Nomadux offers professional assistance in assembling your outbound cold calling team. We’re committed to securing the best client deals through our expert services. With our carefully selected professionals, we ensure exceptional results. Trust Nomadux for unmatched expertise and success in your outbound calling efforts.