How To Neatly Organize Your Real Estate Leads
Regardless of whether you’re a seasoned agent with extensive experience in the industry or a beginner just starting out, you need to have great organizational skills. If not, you’ll be crushed under the significant amount of data you generate daily. So, become an organized real estate lead generation service provider by acquiring new tips & tricks.
The advantages are too great to pass up, though. Working your database is one of the simplest methods to bring in business. The average REALTOR® receives 17% of their business from recommendations, and 13% from repeat customers1, and this percentage only rises the longer you’re in business if you maintain contact.
Why Organize Your Leads?
A lead list without any reason or rhyme to it is of no use. In fact, the turmoil will overwhelm you and prevent you from putting any clever marketing plans into action. Spending time organizing your incoming real estate leads is essential because of this.
You can prepare the lead list using a variety of tools and techniques. However, the best is to simply go with the best real estate lead generation servicesproviding lead generation services. Below, we delve into various leads and how to classify them like a professional lead generation expert.
How To Organize The Leads?
Trial and error is a natural occurrence while trying to figure out the ideal way to organize real estate leads. You need to lay out the following categories to discover potential leads for your organization.
- Seller Leads
The category of seller leads needs to be further divided into smaller subcategories. The listings should be divided based on home types, closing timelines, and price ranges. Some postings need marketing improvements and pictures. Additionally, having a ready-made list of luxury seller leads for your real estate photography, aerial, and 3D tour marketing campaigns would be beneficial.
- Buyer Leads
All of your buyer leads should be in their own, more specific category. Create sections for essential features (big yard, 3+ bedrooms, and finished basement) and specific home types (single-family, multi-family, townhouse). Your buyer leads should also be arranged according to their budget, whether they have been pre-approved, and whether they are eligible.
Separating buyer leads by new vs. old is also useful. As a professional real estate lead generation service provider, this tip could greatly help you. Email marketing strategies benefit from having a clear memory of when you created a contact.
- Property Investors
You likely have a number of investor leads in your pipeline, as real estate investing is a lucrative industry. Consider using real estate investors for house flips, long-term rentals, and vacation rental properties by placing them in their own channels. Residential single-family homes, condominiums, land, etc. Sort your connections into groups based on the properties they have or intend to acquire. You can then share information with them that is pertinent to them. For instance, you’ll be the first to alert your condo buyers when a new offering that fits what they’re looking for hits the market.
- Lead Source
From the moment you land a lead, keeping track of them since then is essential. The lead source refers to organizing the leads based on the place they were sourced from. For instance, if you currently have 200 fresh contacts from Old Panama and 300 contacts from Agua Buena, create separate lists based on the location.
It allows you to send a well-drafted introduction email to all the people from a particular location with a personal touch. So you’d come across as the provider of the best real estate lead generation services with a personalized element.
- Referrals
Your circle of influence is a potent source of hot leads. Keep your lead list updated with your referral contacts so they will still think of you when someone they know is seeking a real estate agent.
Conclusion
Although you’ve to direct some time into organizing the real estate leads, doing so will only shape you to become the best real estate lead generation service provider in town. In addition, consistently organizing and editing the list will allow you to outreach more people. We’ve laid out the ideal layout of different categories into which the leads should be divided. We hope you have a good time organizing the real estate leads.
Nomadux.com provides the best real estate lead generation services in town at wallet-friendly prices. We aim to reduce the burden on real estate agents. Outsourcing lead generation tasks to us will help the agents focus on more core activities, such as converting them. Our agents are more than capable of handling inbound, outbound, and cold calls. The agents are onboarded only after putting them through rigorous training. So, rest assured about the quality of services. If you want to hand over the lead generation task to a professional, reach out to us at 904 414 4652 or write to us at info@nomadux.com.